Peanut creates connecting moments by leveraging ‘similarity bias,’ or our tendency to like and connect others similar to us. If I’m WhatsApp, I want to give my users more of this. This is a positive product experience that’s also good for human relationships.
#SUPERPOWERED SLACK HOW TO#
Here’s how you can, too.’Īnother way they could do it is through timing: prompting users to reply to voice notes right after they’ve gotten one, and showing them how to do it if they’ve never done it before. WhatsApp knows who hasn’t used this feature, so why not make it easy for them? They could do this through social prompts: ‘People like Evelyn are using voice notes to connect with their loved ones. But how to get people who don’t know about this feature, or don’t get what it’s for, to use it? WhatsApp voice notes are a game changer for anyone who messages a lot-quick, easy, and perfect for conveying emotional nuance (you know, the kind that’s lacking in written messages?). How This Looks For Products That Are Already ‘About’ Connection 1. Let’s dive into some examples of how human connection works (or could work), both for products that are explicitly about connection and those that aren’t.
Those who aren’t are missing out, and by extension, so are we. Some companies get this and are already leveraging connection. Companies can help build connection-not only to increase happiness, which we can all agree is a lofty goal, but also to amplify other things they care about like retention and engagement. That’s where companies actually have a role to play. There’s a gap between our intentions and our actions. Īs humans, we know this-and also as humans, we don’t always do what we know is best for us. Research has found that, for older adults, loneliness is far more dangerous than obesity. Some have even argued that the lack of it is as bad for us as smoking. Not only that, social connection also significantly impacts our health. You’ll know that the longest-running study on happiness, The Harvard Study of Adult Development, found that the key to happiness isn’t money or fame, but relationships. News flash: we’re wired for social connection.ĭuh! If you’ve been following social science findings at all, this won’t come as a surprise.
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